Studies show people actually like to watch commercials!

Here's a blog I found on perezhilton.com

Pretty interesting..

People always seem to complain about watching ads on television. But, anew study reveals that viewers find television more pleasurable when they actually watch commercials.

Really???????

NYU Stern School of Business researchers found that viewers did say they preferred to avoid advertisements. However, they rated their overall experience of watching a television show higher when commercials were included.

How does that make sense??????????

The report stated that "People often adapt to the experience of watching television such that each successive minute is slightly less enjoyable than the previous one. Advertisements, although independently aversive, disrupt this adaptation process and can therefore make the overall experience more enjoyable."

There are different reasons why ads during a show helped improve the experience.

The study said "A disruption in a suspenseful plotline might heighten anticipation and intensify its subsequent resolution. Similarly, commercials may offer opportunities to elaborate on what viewers have watched so far or to savor what is still to come."