Verryyyy clever yet simple. Never seen this before.
This print ad placed in daily newspapers was part of the campaign for T-com
( leading Croation phone operator) info services.
The goal was to illustrate how T-com info services make any phone number easy to find. All numbers in the real news articles were coloures magenta ( T-Com
brand colour) which made them stand out and become more visible to the readers.
Explanation and call for action was given in the small print ad, located
in the lower right corner.
Advertising Agency: Imago advertising agency, Zagreb, Croatia
No comments:
Post a Comment