Talk about how to advertise something so boring like pharmaceutical meds.. these ads looks cool and so creative. I would've never thought it as an ad for that.
Monday, February 16, 2009
US Preventive Medicine
Talk about how to advertise something so boring like pharmaceutical meds.. these ads looks cool and so creative. I would've never thought it as an ad for that.
Sunday, February 15, 2009
Release the goo
So i just recently saw the new commercials for Cadbury's Creme Eggs...which are one of my fav things to eat around easter time of course lol.
Anyways, i really like how they re-invented themselves in these new commercials, the ad campaign is pretty cool, and they've created a new slogan called 'Release the goo'.. but for some reason, the commercial i found on youtube has it saying "Here today, goo tomorow". I don't know, i like 'release the goo better.' lol
Saturday, February 14, 2009
Friday, February 13, 2009
Living cocktails
Here are a couple of ads I've found for 'Bugsy'sBar'.
It was done by Saatchi and Saatchi in Prague, Czech Republic. January 2009.
I find it pretty cool, and very artistic and great art direction. check it out
Thursday, February 12, 2009
Great DM piece
I found this really cool and inspiring DM piece that won silver.
Read the case study
Challenge
Women who go through domestic abuse in the UAE are hesitant to speak or complain. City of Hope is the only organisation of its kind in Dubai that provides shelter to hundreds of women and hope to all the battered and bruised housewives. They wanted us to tackle this issue in a very sensitive yet effective manner so as to raise awareness and encourage women to speak up.
Solution
We had to reach our target audience in an interesting and arresting manner. We distributed a different kind of beauty kit to women shopping in malls, especially when they are at cosmetics/beauty products stores or shops that cater exclusively to them.
Wednesday, February 11, 2009
Best use of media
Verryyyy clever yet simple. Never seen this before.
This print ad placed in daily newspapers was part of the campaign for T-com
( leading Croation phone operator) info services.
The goal was to illustrate how T-com info services make any phone number easy to find. All numbers in the real news articles were coloures magenta ( T-Com
brand colour) which made them stand out and become more visible to the readers.
Explanation and call for action was given in the small print ad, located
in the lower right corner.
Advertising Agency: Imago advertising agency, Zagreb, Croatia
Tuesday, February 10, 2009
Monday, February 9, 2009
Sunday, February 8, 2009
I wasn't sure what to think of Twitter when i first joined it, i never thought anything of it.. I always thought it was stupid. But since I joined, I find it pretty cool now :)
Saturday, February 7, 2009
Libra
ibra! About Your Sign...
Libra is the only inanimate sign of the zodiac, all the others representing either humans or animals. Many modern astrologers regard it as the most desirable of zodiacal types because it represents the zenith of the year, the high point of the seasons, when the harvest of all the hard work of the spring is reaped. There is a mellowness and sense of relaxation in the air as mankind enjoys the last of the summer sun and the fruits of his toil. Librans too are among the most civilized of the twelve zodiacal characters and are often good looking. They have elegance, charm and good taste, are naturally kind, very gentle, and lovers of beauty, harmony (both in music and social living) and the pleasures that these bring.
They have good critical faculty and are able to stand back and look impartially at matters which call for an impartial judgment to be made on them. But they do not tolerate argument from anyone who challenges their opinions, for once they have reached a conclusion, its truth seems to them self-evident; and among their faults is an impatience of criticism and a greed for approval. But their characters are on the whole balanced, diplomatic and even tempered.
Libra is the only inanimate sign of the zodiac, all the others representing either humans or animals. Many modern astrologers regard it as the most desirable of zodiacal types because it represents the zenith of the year, the high point of the seasons, when the harvest of all the hard work of the spring is reaped. There is a mellowness and sense of relaxation in the air as mankind enjoys the last of the summer sun and the fruits of his toil. Librans too are among the most civilized of the twelve zodiacal characters and are often good looking. They have elegance, charm and good taste, are naturally kind, very gentle, and lovers of beauty, harmony (both in music and social living) and the pleasures that these bring.
They have good critical faculty and are able to stand back and look impartially at matters which call for an impartial judgment to be made on them. But they do not tolerate argument from anyone who challenges their opinions, for once they have reached a conclusion, its truth seems to them self-evident; and among their faults is an impatience of criticism and a greed for approval. But their characters are on the whole balanced, diplomatic and even tempered.
Friday, February 6, 2009
Hmm.. what's this ad about?
Here's a quite funny and weird ad i found randomly on the net..I can't believe they made ads like these!
I will never feel the same way about Lysol ever again.
Thursday, February 5, 2009
Studies show people actually like to watch commercials!
Here's a blog I found on perezhilton.com
Pretty interesting..
People always seem to complain about watching ads on television. But, anew study reveals that viewers find television more pleasurable when they actually watch commercials.
Really???????
NYU Stern School of Business researchers found that viewers did say they preferred to avoid advertisements. However, they rated their overall experience of watching a television show higher when commercials were included.
How does that make sense??????????
The report stated that "People often adapt to the experience of watching television such that each successive minute is slightly less enjoyable than the previous one. Advertisements, although independently aversive, disrupt this adaptation process and can therefore make the overall experience more enjoyable."
There are different reasons why ads during a show helped improve the experience.
The study said "A disruption in a suspenseful plotline might heighten anticipation and intensify its subsequent resolution. Similarly, commercials may offer opportunities to elaborate on what viewers have watched so far or to savor what is still to come."
Wednesday, February 4, 2009
This probably has nothing to do with advertising..
..but i don't care, I absolutely adore the new Katy Perry song Thinking of you and the video especially. Well actually, i guess i could talk about the art direction in this video, so in a way i guess it kinda does relate to advertising a little.
So the art direction in this music video is beautiful and it flows very well. It's set in a 1940s theme and just really captures the essence of the actual time. You just have to watch the video and you'll know what i mean...and ya so maybe it made me shed a tear even. lol
Tuesday, February 3, 2009
Monday, February 2, 2009
Why Traditional Advertising is Dead
Here's an interesting article I've found by Jules Rosen.
Future trend, no more newspapers? More and more newpapers are dead... The wave of the future may be logo-imprinted products, which have proven to be a better value than either newsprint or online advertising. targeted to your existing and future clients are more effective in promotion your brand.
Promotional products can cost as little as a few pennies for a sewing kit to 100's of items under a dollar each such as stress squeeze balls, desk staplers, stress squeeze balls, for the office. Personal items such as sewing kits, combs, brushes or for the ladies (so often forgot) cosmetic brush sets or lip balm.
Inexpensive yes - but effective also = promotional products - targeted advertising.
http://WWW.BESTLOGOPRODUCTS.COM has sold imprinted advertising specialties on the internet bypassing the traditional distributors since 2008
Future trend, no more newspapers? More and more newpapers are dead... The wave of the future may be logo-imprinted products, which have proven to be a better value than either newsprint or online advertising. targeted to your existing and future clients are more effective in promotion your brand.
Promotional products can cost as little as a few pennies for a sewing kit to 100's of items under a dollar each such as stress squeeze balls, desk staplers, stress squeeze balls, for the office. Personal items such as sewing kits, combs, brushes or for the ladies (so often forgot) cosmetic brush sets or lip balm.
Inexpensive yes - but effective also = promotional products - targeted advertising.
http://WWW.BESTLOGOPRODUCTS.COM has sold imprinted advertising specialties on the internet bypassing the traditional distributors since 2008
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